https://www.elleodyn.com/blog daily 0.75 2026-03-26 https://www.elleodyn.com/blog/three-photography-packages-why monthly 0.5 2026-03-20 https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/e22b70c3-6890-401e-bf41-3dbad39145a6/Photography-pricing-copywriting.png Online Visibility Blog | Elle Odyn - The Case for Offering Only Three Photography Packages (Copywriting for Photographers) - Make it stand out I come to this post with many pricing and copy mistakes behind me as a photographer, too. I speak from all kinds of messy copywriting journeys…and all kinds of research and reading about how copy affects our clients’ choices to purchase or not. https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/0c6e7144-5fcf-4fa9-92ce-ccbefc57c276/what-not-to-do-photography-pricing.png Online Visibility Blog | Elle Odyn - The Case for Offering Only Three Photography Packages (Copywriting for Photographers) - Make it stand out A screenshot of my old website in 2015…this is what NOT to do. Too many choices, too many add-ons. Oops. This makes my potential clients work too hard to make decisions. I may have lost people because of this. https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/a21ca7f4-23ff-47b1-b367-2bb05f7addcc/elle-odyn-outdoor-office-seo.jpg Online Visibility Blog | Elle Odyn - The Case for Offering Only Three Photography Packages (Copywriting for Photographers) - Make it stand out If you are a photographer confused about how best to communicate your work through your copywriting, I can help. We can sit outside or on Zoom and get really clear about your offers so the right people can find you online and book! (this is my confused face I guess) https://www.elleodyn.com/blog/5-things-to-check-in-google-search-console-and-why monthly 0.5 2026-03-20 https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/7bd72a99-a297-404d-a580-26e8ad512fe8/Why-google-search-console.png Online Visibility Blog | Elle Odyn - 5 Things to Check in Google Search Console (And Why They Actually Matter) - Make it stand out I mean, look at this! https://search.google.com/search-console/about https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/7a42a8b8-4d4a-41ac-aaba-c733d3218cd3/did-anyone-see-your-site.png Online Visibility Blog | Elle Odyn - 5 Things to Check in Google Search Console (And Why They Actually Matter) - Make it stand out This is what the first page you see in Google Search Console looks like. (Mine is in the process of being rebuilt due to a copyright infringement, so don’t let these stark clicks scare you!) https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/0c99572e-c2b6-42f2-ad4c-494f92ca7521/Clicks-vs-impression-google-console.png Online Visibility Blog | Elle Odyn - 5 Things to Check in Google Search Console (And Why They Actually Matter) - Make it stand out Clicks means how many people actually clicked to see your website. Impressions means how many people saw your website. https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/848660a2-0e33-4e95-9ae0-e27af63ad30c/queries-key-words.png Online Visibility Blog | Elle Odyn - 5 Things to Check in Google Search Console (And Why They Actually Matter) - Make it stand out Ok. So you can see here that my website (yes, my seo business website) is having excellent results for my gardening and food forest content. Let this be a lesson for us all, this actually has impacted my SEO for my SEO business negatively because I was misunderstood as a gardening website. We can all chuckle at this another time, right now I’ve been getting to work to move all my “famous” gardening content to a new website. But - this does show you how to see what your website is being found for. (don’t do what I did here). https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/b7dbcf38-d0d1-4379-8e7b-5730c6620ad2/page-traffic-insights.png Online Visibility Blog | Elle Odyn - 5 Things to Check in Google Search Console (And Why They Actually Matter) - Make it stand out Now, if this were a gardening website, this is excellent!! (Sadly, this was me inserting my love of gardening into my SEO-Copy business and it took over…oops). https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/5bba5e8e-ec41-4374-8ac5-7480dd67991e/index-no-indexed-pages.png Online Visibility Blog | Elle Odyn - 5 Things to Check in Google Search Console (And Why They Actually Matter) - Make it stand out The no-index, indexed columns. This is how I found out my old photography site had been copied. None of my blog posts were indexed due to “duplicate content”. (Please note: it’s not abnormal for old blog posts not to be indexed; this is why a good blog strategy matters.) A story for another time. All you need to see here is what it looks like, so you know you are in the right place when you get here. https://www.elleodyn.com/blog/how-to-shrink-your-images-for-your-website monthly 0.5 2026-03-15 https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/a20fe2f4-2014-4726-b52a-fe00180a9be3/page+speed+insights+%281%29.png Online Visibility Blog | Elle Odyn - How to Shrink Your Images for Your Website (Step by Step) - Make it stand out You can check your page speed in your Google Search Console under “Core Web Vitals” or you can go to https://tools.pingdom.com/ https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/5474ebca-1e4e-43a3-a9c9-2915d3f24f83/image-compression-seo.png Online Visibility Blog | Elle Odyn - How to Shrink Your Images for Your Website (Step by Step) - Make it stand out This shows how there’s no discernible difference to the human eye between the original and compressed image. https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/e56bdcd1-d035-4e62-940a-45ebc0322e19/Shrink-your-images.jpg Online Visibility Blog | Elle Odyn - How to Shrink Your Images for Your Website (Step by Step) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/0209cde0-33d2-4634-b82b-f1b73ec2c916/image-size-matter-seo+%281%29.jpg Online Visibility Blog | Elle Odyn - How to Shrink Your Images for Your Website (Step by Step) - Make it stand out This is really important, especially for all of us photographers who fill our websites with our work! (Image of shooting stars and a touch of Northern Lights at my office) https://www.elleodyn.com/blog/your-neurodivergent-mind-and-business monthly 0.5 2026-03-15 https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/74388eb2-fb19-45b1-9ee5-9ac5bfe69740/Neurodivergent-business.png Online Visibility Blog | Elle Odyn - Your Neurodivergent Mind Is Not a Problem to Solve - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/23929554-f7d0-4500-9007-876b8f962286/Neurodiversity-business.png Online Visibility Blog | Elle Odyn - Your Neurodivergent Mind Is Not a Problem to Solve - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/b4604096-e3c1-4c20-999b-c2431202677c/Neurodiversity-business.jpg Online Visibility Blog | Elle Odyn - Your Neurodivergent Mind Is Not a Problem to Solve - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/a6375df2-fb6a-48c0-8d25-1f2beef4afae/Young-Elle-Odyn.png Online Visibility Blog | Elle Odyn - Your Neurodivergent Mind Is Not a Problem to Solve - Make it stand out Young Elle at camp. Because I needed things written down to remember, it meant I had mega-systems and organization in place for the campers and staff I worked with too. Which met their needs too - little did I know HOW much I needed that until I left the structure of camp! https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/ad95ba57-d8a1-4da5-a0c3-3f66c296eead/Elle-Camp-90s.png Online Visibility Blog | Elle Odyn - Your Neurodivergent Mind Is Not a Problem to Solve - Make it stand out My energy is the same as back then, and camp gave me a space to be me, including detail-oriented + big-picture thinking, super sensitivity to relationships, solid leadership skills, and a brain ready for anything. https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/1708496672811-JUXS2UF5HZUIGSJEFXXK/dog-elle-odyn.jpg Online Visibility Blog | Elle Odyn - Your Neurodivergent Mind Is Not a Problem to Solve - Make it stand out This is Filmore. He will sit on you. https://www.elleodyn.com/blog/what-are-the-key-factors-for-on-page-seo-optimization monthly 0.5 2026-03-24 https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/345e0473-a9db-4f31-8e87-c5005c3aa75e/on-page-optimization-elle-odyn.png Online Visibility Blog | Elle Odyn - Get found and Get Clients | How The Butterfly Vet Website got off to a GREAT start! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/6228cc40-0497-46c3-9dd2-548ce6b0d076/SEO-for-Ottawa-small-business.png Online Visibility Blog | Elle Odyn - Get found and Get Clients | How The Butterfly Vet Website got off to a GREAT start! - Make it stand out This is the actual lauch images I shared online in 2023 when Tara’s business launched. https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/1772389332408-KAMBE41EU8V3G8YJCZZ1/SEO-page-optimization.jpg Online Visibility Blog | Elle Odyn - Get found and Get Clients | How The Butterfly Vet Website got off to a GREAT start! - Make it stand out This image is here for those that think this stuff is boring - it is sometimes. But look at the sky! Now let’s get back to SEO On page optimization! https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/b0162fcf-4dea-4aaa-a017-8480a64291d5/on-page-seo-optimization.png Online Visibility Blog | Elle Odyn - Get found and Get Clients | How The Butterfly Vet Website got off to a GREAT start! - Make it stand out See the purple? That’s the Title Tag. https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/ca52327b-e44d-412f-8115-ee68ec0a1eae/SEO-ottawa.png Online Visibility Blog | Elle Odyn - Get found and Get Clients | How The Butterfly Vet Website got off to a GREAT start! - Make it stand out The black letters? That is your Meta description. Sometimes the search engine will write something different. BUT - if YOU fill this in on your website, it’s more likely to use YOUR words. So do it, k? https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/f111dede-1cc7-45f5-942f-85c28b63a7c1/on-page-optimization-ottawa+%281%29.png Online Visibility Blog | Elle Odyn - Get found and Get Clients | How The Butterfly Vet Website got off to a GREAT start! - Make it stand out Notice that orange arrow. That is pointing to the H1 title tag. Fun eh? https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/0f1236ba-cfdf-4c22-87e2-138e4624e4a7/Elle-Odyn-SEO-Support.png Online Visibility Blog | Elle Odyn - Get found and Get Clients | How The Butterfly Vet Website got off to a GREAT start! - Make it stand out This could be you. Smiling happily as you optimize your website pages and people start finding you! https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/0ebdd1e2-c88b-4dd0-b8d9-f5e9cd32815c/on-page-optimization-elle-odyn+%281%29.png Online Visibility Blog | Elle Odyn - Get found and Get Clients | How The Butterfly Vet Website got off to a GREAT start! - Make it stand out URLs. Follow the orange arrows. Fun again right? This is another signal about what this page is about and it is totally worth fixing (especially before you launch your new website or a new page) Be careful if you are changing old urls, you might get a pile of broken links. More on that another time. https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/12b06ce6-4d11-4e07-a9cb-61e13934a3c0/optimize-photos-seo.png Online Visibility Blog | Elle Odyn - Get found and Get Clients | How The Butterfly Vet Website got off to a GREAT start! - Make it stand out I’ve been teaching workshops about this since 2014…same same. Do this. It works. Rename your photo files. This is a screen shot from an online workshop back in 2022. https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/a1855797-25b3-4b68-b1a7-36de2bda6c69/SEO-image-optimization-how-to.jpg Online Visibility Blog | Elle Odyn - Get found and Get Clients | How The Butterfly Vet Website got off to a GREAT start! - Make it stand out This is Lemon. She’s surprised you are still reading this post and wanted to acknowledge how amazing it is that you are holding on and still reading. If you do all of these on-page SEO actions on your site over the next month, you will rank higher is local search. Quack. https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/90f5d1ad-6275-4753-934f-0e2b08609458/optimized-website-pages.png Online Visibility Blog | Elle Odyn - Get found and Get Clients | How The Butterfly Vet Website got off to a GREAT start! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/1708977662831-OS483QENB0XZTYX0WPXD/fix-your-seo-here.jpg Online Visibility Blog | Elle Odyn - Get found and Get Clients | How The Butterfly Vet Website got off to a GREAT start! - Make it stand out You could fix your SEO in person, guided by Elle Odyn here at her Outdoor Forest Garden Office. For real, this is where we can work. If it’s snowing, or storming, there’s an indoor option too still overlooking this scene. Imagine that! https://www.elleodyn.com/blog/your-clients-dont-need-you monthly 0.5 2026-03-11 https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/833c0abe-1b37-448e-9655-3371fbd191df/trust-yourself-coaching.jpg Online Visibility Blog | Elle Odyn - Elle gets real: Your Clients don’t Need You - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/be3a5813-6f77-4ffc-87a2-90ecc6718496/to-do-list.jpg Online Visibility Blog | Elle Odyn - Elle gets real: Your Clients don’t Need You - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/0276cfdf-965b-419d-8199-0ffdd4850e0d/simplify-your-life.jpg Online Visibility Blog | Elle Odyn - Elle gets real: Your Clients don’t Need You - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.elleodyn.com/blog/3-things-to-do-before-you-launch-your-website monthly 0.5 2026-03-11 https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/ffca367d-2147-4892-82d6-9d14dd01bfdf/Website-SEO-2026.jpeg Online Visibility Blog | Elle Odyn - 3 Things to Do Before You Launch Your Website - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/ac015b37-7831-4b64-8987-f74b12779b29/website-SEO-tips-2026.png Online Visibility Blog | Elle Odyn - 3 Things to Do Before You Launch Your Website - Make it stand out Notice my location is at the top of my website (above the fold), which means it’s the first part of my site you see. In my case, this is most important for search engines and AI to read, since much of my work is online. However, my retreats and workshops are in person in the Ottawa-Gatineau region, so the font is bigger on those pages. https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/c9eb969f-ed2a-4ebe-abef-d9e34d55e9d2/Untitled-6.png Online Visibility Blog | Elle Odyn - 3 Things to Do Before You Launch Your Website - Make it stand out This is my page description. Notice: location is clear, what you get out of working with me is clear and the words are going to attract outdoor oriented, relaxed folks likely. Most important point here is that my location is clear. https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/8ec8e535-1f42-497d-bf3a-58d1fb70cbe9/website-seo-small-business.png Online Visibility Blog | Elle Odyn - 3 Things to Do Before You Launch Your Website - Make it stand out This is my website description. What I do, who it’s for, and where I am. That’s it. This exercise will invite you to get really clear - but that’s the point, isn’t it? Clarity = more clients. https://www.elleodyn.com/blog/image-optimization-for-seo monthly 0.5 2026-03-14 https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/cea83daa-3b69-4c0e-b6e6-75c398aaeda3/Optimize+Your+Photos%21-2.png Online Visibility Blog | Elle Odyn - Image SEO and why it matters for your Online Visibility - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/6ee67f06-b7bf-4d29-afb0-9fe38d06d328/Optimize+Your+Photos%21-5.png Online Visibility Blog | Elle Odyn - Image SEO and why it matters for your Online Visibility - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/7e3a7fa5-1c18-46bc-bcf5-c39dbd1355d2/SEO-Workshop-Ottaouais.png Online Visibility Blog | Elle Odyn - Image SEO and why it matters for your Online Visibility - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.elleodyn.com/blog/how-to-write-a-blog-post-step-by-step monthly 0.5 2026-03-11 https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/c704961e-64b5-463f-a26b-1cb4a1ca9a60/how-to-blog-2026.png Online Visibility Blog | Elle Odyn - How to Write a Blog Post Step by Step - Make it stand out An example of posts from my photography blog. It keeps my website relevant. It shows my style and work. It shows the search engines that I’m actively working. It shows potential clients my vibe and reinforces that my work is outdoors, relaxed, and set against nature. These blog posts speak to my dream clients - not those looking for a studio photo experience. (They are also optimized for SEO and AI.) https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/e6d4d475-1190-4cdc-b5d0-731ca4999f75/how-to-blog-2026.jpg.png Online Visibility Blog | Elle Odyn - How to Write a Blog Post Step by Step - Make it stand out This post speaks to my ideal photography client - the ones who are nostalgic, who know time is flying, and who want to be sure to have photos to look back on someday. My clients want photos that capture their children as they are - unposed, personality all over the place. Blogging can be a very powerful tool for connecting with the right clients and setting you apart from others in your space or industry. Notice how the photo speaks volumes too about my photography style and values. https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/d6433aaa-f816-4996-8a7f-d5defc5168f6/how-to-blog-2026.jpg+%281%29.png Online Visibility Blog | Elle Odyn - How to Write a Blog Post Step by Step - Make it stand out Do you see why this blog title, “Birth at the Ottawa Birth and Wellness Centre,” is effective for being found in search by expecting families? That’s the magic of blogging and taking the time to choose topics that are relevant to your ideal clients. They may be searching for info about the birth centre and find your post - especially if your post is recent! https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/ce908f90-8ac3-46d2-8aa6-89427eb6f08f/SEO-for-small-businesses.jpg Online Visibility Blog | Elle Odyn - How to Write a Blog Post Step by Step - Make it stand out Ducks have nothing to do with this blog post - but everything to do with getting to know the author. We have ducks, and when clients join me at our forest garden, they will meet the ducks too. SEO and ducks - what could be better? Do you see how you can integrate YOUR personality into your posts? That is what will set your business apart from the others who do similar work. It's you who is the secret sauce. https://www.elleodyn.com/blog/fix-your-homepage-in-3-simple-steps monthly 0.5 2026-03-11 https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/e22b70c3-6890-401e-bf41-3dbad39145a6/Homepage-SEO-design.png Online Visibility Blog | Elle Odyn - Fix Your Homepage in 3 Simple Steps - Make it stand out Notice how clear this homepage is. Boring copy - sure but I make up for that with images. This copy gets the job done, and this website will be excellent for the search engines and AI, which means it will show up more often in search. https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/1666840659391-9F1SMDU83MXBT0DT2I97/Elle-Odyn-Website-Design.jpg Online Visibility Blog | Elle Odyn - Fix Your Homepage in 3 Simple Steps - Make it stand out Notice it is clear what I (used to) offer and who it is for (soulful entrepreneurs). That copy is re-inforced by “Let do-it-yourself go” - but let’s talk about that later. For now - the basics are covered here. (except location). https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/966a2bfd-7e70-477e-8a76-29b6f4605ab3/Homepage-SEO-Ottawa.jpg.png Online Visibility Blog | Elle Odyn - Fix Your Homepage in 3 Simple Steps - Make it stand out This is a contact page. Be sure to put your location on your homepage, your footer, your contact page - so your viewer (and search engines and AI) will have no doubt where you are located. https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/de896b32-a434-4bb2-b293-424bcbb9d58c/SEO-Page-Description.png Online Visibility Blog | Elle Odyn - Fix Your Homepage in 3 Simple Steps - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/0e2b85a8-15de-43c6-96b3-fab642711bac/Elle-Odyn-SEO-Ottawa.jpg Online Visibility Blog | Elle Odyn - Fix Your Homepage in 3 Simple Steps - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.elleodyn.com/blog/set-up-your-google-business-profile monthly 0.5 2026-03-20 https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/1738098700336-1HLDA91R5AB7IKAU9UM5/google+business+profile.png Online Visibility Blog | Elle Odyn - How to Set Up Your Google Business Profile (Step by Step) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/77daa0a0-f49c-4e48-b943-842be19219c2/Set-up-google-business-profile+%281%29.png Online Visibility Blog | Elle Odyn - How to Set Up Your Google Business Profile (Step by Step) - Make it stand out A screen shot from an old workshop I did about Google Business Profiles, including reasons why it’s important - most importantly, being listed is one of the top ways to rank in Google which means you are more likely to be seen. https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/e704d3bf-e14c-4b87-8d4d-322e492d43ce/Google-business-Profile+%281%29.png Online Visibility Blog | Elle Odyn - How to Set Up Your Google Business Profile (Step by Step) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/e83112f7-1c29-405b-a6d0-34ceb227163e/3.png Online Visibility Blog | Elle Odyn - How to Set Up Your Google Business Profile (Step by Step) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/f69e7f30-3c7a-443f-92fc-14566b37f1f1/Google-Business-SEt-Up-2.png Online Visibility Blog | Elle Odyn - How to Set Up Your Google Business Profile (Step by Step) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/df8425c7-b413-4316-ba98-fed3e2e7cc7a/Google-business-Profile+%282%29.png Online Visibility Blog | Elle Odyn - How to Set Up Your Google Business Profile (Step by Step) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.elleodyn.com/blog/why-your-website-isnt-getting-you-clients monthly 0.5 2026-03-11 https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/a84cb775-675e-424a-ad9d-30ab9beceab1/Website-SEO-2026-tip.png Online Visibility Blog | Elle Odyn - Why Your Website Isn’t Getting You Clients Yet (And What’s Missing) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/1708222846093-RY0JDPWWGPKMHZGF988O/optimized-website-ottawa.png Online Visibility Blog | Elle Odyn - Why Your Website Isn’t Getting You Clients Yet (And What’s Missing) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/04e303e4-b51e-4898-9a7b-cbff4742f53e/SEO-for-Ottawa-business.png Online Visibility Blog | Elle Odyn - Why Your Website Isn’t Getting You Clients Yet (And What’s Missing) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/a49878eb-d569-4e58-a870-e4103080ef2b/good-seo-for-business.jpg Online Visibility Blog | Elle Odyn - Why Your Website Isn’t Getting You Clients Yet (And What’s Missing) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.elleodyn.com/blog/why-build-your-online-presence-now monthly 0.5 2026-03-20 https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/239c61ba-3fc3-4153-940e-1b6b0fcf607f/online-personal-branding.jpeg Online Visibility Blog | Elle Odyn - Why Building Your Online Presence Matters BEFORE you Launch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/13a601d6-a378-486f-98ac-298cdc650189/Personal-brand-matters.jpeg Online Visibility Blog | Elle Odyn - Why Building Your Online Presence Matters BEFORE you Launch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.elleodyn.com/blog/ready-to-laugh-use-this-prompt monthly 0.5 2026-03-11 https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/1738102702757-AKC4FLLO28I4P5UQPBMG/Learn-Northern-Lights-Photography-How.jpg Online Visibility Blog | Elle Odyn - Ready to laugh AND see yourself more clearly? Use this CHATGPT prompt. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/698e2b62-2030-4906-a551-e40474b24472/Retreat-Elle-Odyn.jpg Online Visibility Blog | Elle Odyn - Ready to laugh AND see yourself more clearly? Use this CHATGPT prompt. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/1debd9ad-de6b-487b-a3a9-3bda90051eb0/May-9-2024-Blackflies-1-5.jpg Online Visibility Blog | Elle Odyn - Ready to laugh AND see yourself more clearly? Use this CHATGPT prompt. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.elleodyn.com/blog/prompts-to-connect-with-your-people monthly 0.5 2026-03-11 https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/1739394681702-K0QWPRJ8BQ7EMXOSSR3A/seasonal-business-coaching.jpg Online Visibility Blog | Elle Odyn - Prompts to Connect with Your People - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/bf762444-aba1-42c3-8f2f-32213fa07305/Group-Channeling-Sessions.jpg Online Visibility Blog | Elle Odyn - Prompts to Connect with Your People - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/1708496672926-SV6IAJ0F7EC76N8EL6CV/winter-food-forest-quebec+%281%29.jpg Online Visibility Blog | Elle Odyn - Prompts to Connect with Your People - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/1708478980046-D39YTGXF9ZCOBE54UGM4/carrot-harvest-food-forest-quebec.jpg Online Visibility Blog | Elle Odyn - Prompts to Connect with Your People - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.elleodyn.com/blog/improve-your-online-visibility-seo monthly 0.5 2026-03-11 https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/1708222846093-RY0JDPWWGPKMHZGF988O/Soulful+Website+Design+%281%29.png Online Visibility Blog | Elle Odyn - How to Improve Your Online Visibility using SEO - Make it stand out Someone searching, “Ottawa Mobile Vet” or “Vet who comes to my house Ottawa” would likely see this website as a result. Why? Due to Search Engine Optimization which we built into the website design. https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/e22b70c3-6890-401e-bf41-3dbad39145a6/Birth-photography-website-design.png Online Visibility Blog | Elle Odyn - How to Improve Your Online Visibility using SEO - Make it stand out Notice the simple headline - boring - but VERY useful. You can get fancy later - or once you’ve established yourself online as the go-to person for your searcher’s intent. Personally, I leave it simple and straight forward which is why this site was #1 for 8 years on search engine results for my town. (I’ve since retired from birth photography). https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/b78c8596-6d07-4fcd-8c37-ced9526d6ad5/webpage-titles.png Online Visibility Blog | Elle Odyn - How to Improve Your Online Visibility using SEO - Make it stand out This is a screenshot from an app called “Detailed SEO Extension” which I use when helping clients optimize their websites. Here you can see that my page title is clear (this is NOT my webpage headline). https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/117e2d5b-be61-4ce1-b14d-fa9817492a79/write-webpage-descriptions.png Online Visibility Blog | Elle Odyn - How to Improve Your Online Visibility using SEO - Make it stand out You have a say in what shows up in the description (most of the time, sometimes search engines will change it). Take the lead here and fill this in with what you want to be found for - make it clear for the SEARCHER so you are answering their intent. Include: where you are, what you do and what makes you appropriate for who. You have up to 155 characters - so choose wisely. If you don’t fill this in on your website - search engines will make it up. Include key words to reinforce what you do and where you are. Many many people don’t do this and this will increase your visibility because you are giving search engines MORE to work with. Search engines WANT to succeed in helping the searcher - help them make that happen! https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/856022d5-378d-4280-b194-c368ec6e458e/Screenshot+2024-02-12+at+12.31.15+PM.png Online Visibility Blog | Elle Odyn - How to Improve Your Online Visibility using SEO - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.elleodyn.com/blog/creativity-is-a-bridge monthly 0.5 2026-03-11 https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/3d1f7d52-85d2-4aa5-9a42-dd42e07fad37/Elle-Odyn-Photographer-Ottawa.jpg Online Visibility Blog | Elle Odyn - Don’t tell anyone that! You’ll lose clients… - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/520066dc-c25f-4fe7-8d67-35dfd004ee64/Northern-Lights-oct-8-2024-1-34_2.jpg Online Visibility Blog | Elle Odyn - Don’t tell anyone that! You’ll lose clients… - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/2dfdcaae-9392-4c6c-9e4c-f40809849047/Northern-Lights-oct-8-2024-1-36.jpg Online Visibility Blog | Elle Odyn - Don’t tell anyone that! You’ll lose clients… - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/95ee4f1c-bdad-4da4-aa13-9d3a28eba277/Northern-Lights-October-2024.jpg Online Visibility Blog | Elle Odyn - Don’t tell anyone that! You’ll lose clients… - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/209e4273-5e5c-4548-b442-ca6a19b581f9/Northern-Lights-Ottawa.jpg Online Visibility Blog | Elle Odyn - Don’t tell anyone that! You’ll lose clients… - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/6eb51eee-96a8-401b-ba12-e321ab655c47/Northern-Lights-Val-des-Monts.jpg Online Visibility Blog | Elle Odyn - Don’t tell anyone that! You’ll lose clients… - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/fbfe4781-4290-47c9-9da1-d5afb822e77a/Northern-Lights-Corona-Ottawa.jpg Online Visibility Blog | Elle Odyn - Don’t tell anyone that! You’ll lose clients… - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.elleodyn.com/ottawa-seo-copywriting-workshops daily 0.75 2026-03-24 https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/0ed92b2c-0402-447f-b223-0966e1f12d7d/Hummingbird-Forest-Gardens-Family+%281%29.jpg https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/757c1212-d87e-4ad4-af50-5b8c45057cd3/Hummingbird-Food-Forest-log-house+%281%29.jpg https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/845a45cc-ac56-4215-9e7d-3b8b9ec373a4/Elle-Odyn-flower-forest-garden.jpg https://www.elleodyn.com/ottawa-seo-copywriting-workshops/marketing-your-local-business-april-2026 monthly 0.5 2026-03-31 https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/e56bdcd1-d035-4e62-940a-45ebc0322e19/Business-workshop-Ottawa.jpg SEO Copywriting Workshops for Small Business | Elle Odyn - Get Found Online: Local SEO Workshop Ottawa - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/f91f7591-e156-4938-8a14-8c664e069157/ONLINE-PROFILE-WORKSHOP.jpg SEO Copywriting Workshops for Small Business | Elle Odyn - Get Found Online: Local SEO Workshop Ottawa - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/8e93ad92-9e11-49ad-9753-4b444915c36b/Screenshot+2026-02-14+at+5.08.12+PM.png SEO Copywriting Workshops for Small Business | Elle Odyn - Get Found Online: Local SEO Workshop Ottawa - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/7532e836-1589-4c01-8af5-707365232fec/Local-SEO-Workshop-Ottawa.jpg SEO Copywriting Workshops for Small Business | Elle Odyn - Get Found Online: Local SEO Workshop Ottawa - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/3e2a2e19-e676-4aeb-a7ae-706b1898bcf9/self-love-rebel-laura.png SEO Copywriting Workshops for Small Business | Elle Odyn - Get Found Online: Local SEO Workshop Ottawa - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/7e3a7fa5-1c18-46bc-bcf5-c39dbd1355d2/SEO-Workshop-Ottaouais.png SEO Copywriting Workshops for Small Business | Elle Odyn - Get Found Online: Local SEO Workshop Ottawa - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.elleodyn.com/ottawa-seo-copywriting-workshops/marketing-your-local-business-march-2026 monthly 0.5 2026-03-22 https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/e56bdcd1-d035-4e62-940a-45ebc0322e19/Business-workshop-Ottawa.jpg SEO Copywriting Workshops for Small Business | Elle Odyn - Get Found Online: Show Up in Local Search - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/f91f7591-e156-4938-8a14-8c664e069157/ONLINE-PROFILE-WORKSHOP.jpg SEO Copywriting Workshops for Small Business | Elle Odyn - Get Found Online: Show Up in Local Search - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/8e93ad92-9e11-49ad-9753-4b444915c36b/Screenshot+2026-02-14+at+5.08.12+PM.png SEO Copywriting Workshops for Small Business | Elle Odyn - Get Found Online: Show Up in Local Search - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/3e2a2e19-e676-4aeb-a7ae-706b1898bcf9/self-love-rebel-laura.png SEO Copywriting Workshops for Small Business | Elle Odyn - Get Found Online: Show Up in Local Search - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/7e3a7fa5-1c18-46bc-bcf5-c39dbd1355d2/SEO-Workshop-Ottaouais.png SEO Copywriting Workshops for Small Business | Elle Odyn - Get Found Online: Show Up in Local Search - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.elleodyn.com/ottawa-seo-copywriting-workshops/get-clients-workshop monthly 0.5 2026-03-03 https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/e56bdcd1-d035-4e62-940a-45ebc0322e19/Grow-Your-Business-Workshop.jpg SEO Copywriting Workshops for Small Business | Elle Odyn - Make Your Life Easier | Create Posts that Build a Resource for You and Your Future Clients - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/ae253c14-c9f9-4e79-9f97-b1996e2225e8/social-media-post-workshop.jpg SEO Copywriting Workshops for Small Business | Elle Odyn - Make Your Life Easier | Create Posts that Build a Resource for You and Your Future Clients - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/f5b6d913-5bcd-4891-bc85-99e80f8e1beb/posts-that-work.jpg SEO Copywriting Workshops for Small Business | Elle Odyn - Make Your Life Easier | Create Posts that Build a Resource for You and Your Future Clients - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/2df26701-2da0-434d-9571-5145c8309eb9/Elle-Odyn-Ottawa-Gatineau-Area.jpg SEO Copywriting Workshops for Small Business | Elle Odyn - Make Your Life Easier | Create Posts that Build a Resource for You and Your Future Clients - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/3e2a2e19-e676-4aeb-a7ae-706b1898bcf9/self-love-rebel-laura.png SEO Copywriting Workshops for Small Business | Elle Odyn - Make Your Life Easier | Create Posts that Build a Resource for You and Your Future Clients - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.elleodyn.com/ottawa-seo-copywriting-workshops/marketing-your-local-business monthly 0.5 2026-02-14 https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/e56bdcd1-d035-4e62-940a-45ebc0322e19/Business-workshop-Ottawa.jpg SEO Copywriting Workshops for Small Business | Elle Odyn - Marketing your LOCAL Business | Doulas, Photographer, Coaches, Service-Based Business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/f91f7591-e156-4938-8a14-8c664e069157/ONLINE-PROFILE-WORKSHOP.jpg SEO Copywriting Workshops for Small Business | Elle Odyn - Marketing your LOCAL Business | Doulas, Photographer, Coaches, Service-Based Business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/1738098700336-1HLDA91R5AB7IKAU9UM5/google+business+profile.png SEO Copywriting Workshops for Small Business | Elle Odyn - Marketing your LOCAL Business | Doulas, Photographer, Coaches, Service-Based Business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/3e2a2e19-e676-4aeb-a7ae-706b1898bcf9/self-love-rebel-laura.png SEO Copywriting Workshops for Small Business | Elle Odyn - Marketing your LOCAL Business | Doulas, Photographer, Coaches, Service-Based Business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/7e3a7fa5-1c18-46bc-bcf5-c39dbd1355d2/SEO-Workshop-Ottaouais.png SEO Copywriting Workshops for Small Business | Elle Odyn - Marketing your LOCAL Business | Doulas, Photographer, Coaches, Service-Based Business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/1738101324334-PGQRMX4IWX8U4TRA61FB/Elle+Odyn+Business+Support.png SEO Copywriting Workshops for Small Business | Elle Odyn - Marketing your LOCAL Business | Doulas, Photographer, Coaches, Service-Based Business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.elleodyn.com/ottawa-seo-copywriting-workshops/why-you-a-workshop monthly 0.5 2026-03-04 https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/823e83fe-f49f-4126-8deb-232ba6e85e19/Event-Photography-Ottawa-1-9.jpg SEO Copywriting Workshops for Small Business | Elle Odyn - Why You? (A workshop about you and your business - or dream) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/618b6052d2828e580ac50503/12936c16-470f-4b2e-88df-59e5b83801cf/Testimonial-Heidi-Isaac.jpg SEO Copywriting Workshops for Small Business | Elle Odyn - Why You? 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